New technology companies and complexity

Here’s a thought: Most new technology companies which are started by techie boys and girls will make an important mistake.  They will have embedded in their minds that growing the complexity and “completeness” of their technology offering is a kind of success.  To them it will be the dominant focus of their thoughts.

Some of these companies will survive anyway — these are the lucky ones.  Some will succumb to the complexity they build INSTEAD of paying customer relationships.  Once upon a time I too measured my success by “Look how many web servers I have.” and “We’re just turned on our fourth network operations center”

Take away: Technology is powerful.  But like any drug take it only to improve the function and health of your core business.

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